Food Content Factory
This company specializes in food-related social media content for restaurants and fast food business. They were looking for a logo that would combine both, passion for food and social media, so I started looking for the best “ingredients” for it.
To create it I thought of salt as the universal flavor enhancer and pixels as the basic unit of a digital image, so I combined both in a salt and pixel shaker. The salt pixels give shape to the brand and the dialogue box that makes reference to the social media holds all the elements.
The result was an elegant and flexible logo that can be easily adapted for different media.
The website keeps the logo color scheme and simplicity. There are no additional elements that could distract the user. The information is classified in sections and the elements have enough space to breathe, therefore, the overall layout is simple, intuitive and straightforward.