The government of Madrid sought to support the small and medium entrepreneurs by giving them the freedom to choose their own opening days and hours.
This campaign aimed to inform the entrepreneurs and workers about the benefits of this new initiative. To be close enough to the target public, I designed a friendly and casual campaign with doodle vector illustrations and informal fonts. The campaign was composed of posters, leaflets, banners and stickers. The completely vector image made all the elements easier to adapt to each format.